1. Be original

2. Don’t copy

3. Understand the legal issues surrounding blogs

4. Do some research about blogging

5. Consider your writing style

6. Think about your blog’s layout

7. Be creative

8. Think about what you’re going to title your blog posts

9. Encourage comments

10. Spread the word about your blog and new posts

11. Encourage others to guest post on your blog

12. Love your readers and give back to them