20 online topography tools for web design by Ryan Boudreaux
The author uses the word topography* in the sense of surface features:
The overall appearance and composition of the page elements, including both type, graphics, images, textures, and the total look and feel of a web design. While most of these tools are typographical in nature, the list also includes tools that help with conversions, tuning, CSS, banners, images, and colors.
(*[categorySeeAlso slug=”look-and-feel”] is a more commonly used term.)