Web Design Differences: Asia and US

Hong Qu was one of YouTube’s first employees: he designed, programmed, and launched vital parts of the site such as sharing tools, user profiles and video responses. More recently, Hong helped develop YouTube’s localization strategy in Asia.

In a recent interview with SGEntrepreneurs, Hong said:

One key difference between Asia and US is that in Asia, the web is used more for entertainment, so websites have been traditionally more cluttered. Whereas in the US, the web is used for more productivity tools and so sites are usually cleaner to focus on the core feature.

Hong Qu @ SGEntrepreneurs

Hong also sees a difference between “sites generally designed in Silicon Alley (New York City) versus Silicon Valley is the greater emphasis on aesthetics from the NYC dwellers, being a hub for the creative (art, fashion, design).”